PPC

PPC Trainees Achieve Amazon Accreditation

The iProspect PPC Trainees have completed the Amazon Sponsored Ads accreditation programme, to become one of the first marketeers in The Netherlands to have received this certification. Our PPC team will follow closely behind in the next couple of weeks. We are aiming to become a fully accredited team. 

The accreditation endorses digital experts’ understanding of the Amazon ad platform and formats, as well as bringing to the fore best practice in terms of strategy and optimisation. The certification requires participants to demonstrate their understanding of the advertising console by completing the learning modules and then passing a multiple-choice assessment. It’s an excellent way for beginners to build specialist expertise and knowledge of the platform or as a refresher for those who already have some experience of Amazon’s Sponsored Ads.

The course covers: Optimisation, Reporting, Strategy, Ad Types and Retail Readiness. For each section, there is a handy study guide to aid learning and preparation. The exam itself takes up to 45 minutes and is similar to the format of other industry accreditations from the likes of Google, Criteo and Bing.