iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has announced the launch of its new offering, iCapture. The tool is a one-of-a-kind intelligent landing page CMS (Content Management System) that captures data in LMS (Lead Management System).
iCapture is a customer experience management platform, which instantly creates landing pages that can dynamically match the creative and messaging of the campaign creative. This gives users a familiar experience throughout their journey from the ad they clicked on to the resulting page they land on. Since it’s dynamic and hyper-personalised page, the conversion ratio is higher than a generic one-for-all landing page.
iCapture also comes with best in class SEO (Search Engine Optimization) and AMP (Accelerated Mobile Pages) abilities.
Commenting on the new tool, Karan Jaitapkar, EVP – Technology, iProspect India said, “We need to deliver a more consistent consumer experience throughout the entire journey starting from the campaign creatives to the landing pages. Consistent Consumer experiences along with page speed efficiency will be the benchmark to manage consumer delight.”