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#Retail #E-Commerce

Amazon has been in the Netherlands for 3 months this week

Amazon within the online landscape

The launch of Amazon in the Netherlands on March 10 of this year was a soft launch. The products went live on the .nl website, but Amazon was not extra visible within advertising channels such as google ads, until week 18 of 2020. From week 18 (8 weeks after the soft launch), Amazon started advertising very strongly within Google Shopping. This article is originally published in Dutch. Read it here.