Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
The arrival of Amazon has been hyped in advance, several blogs appeared daily about the opportunities that this new marketplace in the Netherlands would offer. In this article I will answer 2 questions.
What role does Amazon currently play within the online landscape?
What is the effect on retailers?
In a crisis like this, as an online marketer you have to adapt quickly to new challenges and even more attention is paid to effectiveness. There is a good chance that within your team the focus has shifted to a more service, market share or cost-oriented strategy. This creates a new challenge in which the optimization process must be examined. Due to the variety of marketing tools available today, it can be difficult to get started. To optimize your platform as efficiently as possible, I recommend starting with these six essential steps.
Tuesday, April 21, Google announced that it is again possible to generate free traffic from the Google Shopping tab. This will begin this month with a rollout in the US and will roll out worldwide before the end of the year. (Article is in Dutch).
Two weeks have now passed since our first webinar: brand communication during and after the corona crisis. Developments are moving fast and we have gained new insights on how to build your brand in the 'new normal' landscape. In these unprecedented times it is crucial to invest in brand communication keeping focus on short and long term branding. But how?
