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Amazon has been in the Netherlands for 3 months this week

The arrival of Amazon has been hyped in advance, several blogs appeared daily about the opportunities that this new marketplace in the Netherlands would offer. In this article I will answer 2 questions.
What role does Amazon currently play within the online landscape?
What is the effect on retailers?

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LinkedIn Stories, een goeie match voor jouw bedrijf?

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Automatisering van bonuscampagne Albert Heijn met nieuw formaat op Facebook

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Webinar - IAB Nederland - SMT

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COVID-19 Playbook

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COVID-19 playbook

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CRO - Six essential steps in times of crisis (article in Dutch)

In a crisis like this, as an online marketer you have to adapt quickly to new challenges and even more attention is paid to effectiveness. There is a good chance that within your team the focus has shifted to a more service, market share or cost-oriented strategy. This creates a new challenge in which the optimization process must be examined. Due to the variety of marketing tools available today, it can be difficult to get started. To optimize your platform as efficiently as possible, I recommend starting with these six essential steps.

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In Brands We Trust: iProspect x Microsoft

The amount of data that is generated and collected has grown exponentially over the past few decades.

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Sell ​​your products for free via Google (Article in Dutch)