The Ultimate Guide to Attribution

The customer journey is nowadays quite complex with many interactions across different devices and channels. The million dollar question is still the same: which activities are adding value, which don't. iProspect joined forces with other industry experts to identify 8 key challenges to increase media effectiveness. Note: the whitepaper doesn’t predict the future regarding privacy, measurement and legal challenges (e.g. ITP 2.3).  

Download your copy now: The Ultimate Guide to Attribution.