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Renée Akkermans Renée Akkermans
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Renée Akkermans

PPC (SEA) Specialist

About this Author

Renée started as a trainee and now working as a PPC (SEA) Specialist at dentsu Benelux

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Now that Responsive Search Ads (RSAs) have become the default ad type, ad strength is becoming more important. Therefore, we set up an experiment to understand the influence of this metric on performance. Surprisingly, the results revealed that ad strength is actually less important than you might think. 4 min read

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