iProspect launches a campaign creation automation tool for Amazon

Amsterdam, May 2019   

In April 2019 iProspect, part of the Dentsu Aegis Network, went live with an automation platform for advertising campaigns on Amazon called ‘iActivate for Amazon’. This iProspect proprietary technology makes it possible for advertisers to make their entire inventories visible on Amazon at scale. iProspect is the first to launch a feed-based campaign creation tool on the Amazon marketplace. 

iActivate has been available since 2009 and used by international advertisers for automated campaign management on Google ads, Microsoft advertising and other marketplaces, strongly increasing the performance of campaigns. The tool makes it possible to advertise based on millions of product names, categories, and prices while staying aligned with daily inventory levels.   

Mark van Dijk, CCO Dentsu Aegis Network: “Our customers expect us to manage their campaigns quickly, error-free and optimally, on any platform. That is why our iActivate team at iProspect has a strong focus on automation. Now making ‘iActivate for Amazon’ available is a great example of this. Next to an increased ROI on campaigns, automation creates more time and space for our consultants to solve other and different challenges that we and our customers face.”