After a successful start to the year, Q1 saw CTR at an all-time high, as well as impressive improvements to CPC, thanks to higher media budgets from brands than we’ve ever seen before.
In a new infographic format, iProspect's Paid Search Trends Report for 2018 Q1 is a great overview on how things landed this past quarter.
With impressive improvements in Click-Through-Rate (CTR) and Cost-Per-Click (CPC), 2018 kicked off with an efficient start, with advertisers stretching their media budgets further than ever before. Additionally, Bing saw CTR at an all-time high but continues to see CPCs substantially higher than Google. So, although both engines saw efficiency improvements in Q1, Bing's primarily desktop inventory generates a stronger CTR, while Google offers the more efficient CPCs.
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