E-commerce has evolved immensely over the last two decades. Gone are the days of human-to-human interaction for purchasing items (think eBay in 2000). Now, with the click of a button, consumers can purchase a product from their favorite story, day or night, national holiday or not.
With so much knowledge today about consumer shopping habits – their likes, dislikes, wants and needs – and their ability to always be “on,” there are a number of players inhabiting the space, but Google has developed one of the most powerful shopping solutions available to consumers. With ad growth for Google shopping growing significantly year-over-year, it is a critical tool for brands to use when it comes to driving sales and revenue. This report examines the Google Shopping tool, how brands can get on board, and what they need to know when setting goals and KPIs.
What You’ll Learn:
Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.
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