Amazon acquires Sizmek's key ad tech

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The much-speculated deal is confirmed on 31st May with Amazon buying the Ad Server and DCO business from Sizmek

While the DCO business has immediate synergy with Amazon’s extensive consumer behavior data, it’s the ad server acquisition that has the potential to strike a major impact on the industry.

Download the POV and learn more about the potential impacts on the industry and what does this mean to the advertisers.


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