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POVs

Paid Search Trends 2018 Q1

The biggest paid search trends in Q1 across industries like retail, pharma, CPG, finance and more.

In a new infographic format, iProspect's Paid Search Trends Report for 2018 Q1 is a great overview on how things landed this past quarter. 

 

With impressive improvements in Click-Through-Rate (CTR) and Cost-Per-Click (CPC), 2018 kicked off with an efficient start, with advertisers stretching their media budgets further than ever before. Additionally, Bing saw CTR at an all-time high but continues to see CPCs substantially higher than Google. So, although both engines saw efficiency improvements in Q1, Bing's primarily desktop inventory generates a stronger CTR, while Google offers the more efficient CPCs. 

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