Case - KLM Royal Dutch Airlines
Optimizing more than 12 million dynamic Google ads while implementing real-time price updates within 3 months. How?
iActivate
CUSTOM-MADE PPC AUTOMATION AT SCALE
How it works
iActivate was created 8 years ago at iProspect the Netherlands and is still evolving. The service is operated from the Netherlands for 100+ clients, across more than 300 accounts. It ensures a full quality PPC presence across the globe for the biggest brands in the US, UK, the Netherlands and the Nordics.
iActivate is a cutting-edge proprietary SEA / PPC technology that easily creates full advertising accounts from your inventory data. First, it enhances the inventory feed for imperfections, to ensure maximum quality. Next it takes away standard manual optimization hours that consultants can use to do actual improvements. iActivate helps build out large scale SEA / PPC campaigns and specializes in pulling in feeds so that real time inventory can be managed. Most important it is a tool that allows you to advertise on millions of product names, categories and prices while staying aligned with your daily inventory levels.
• Scale to all markets, countries and languages globally
• Scale across Adwords, Bing & Yahoo!
• Finest setup tailor-made for you
• Up to date inventory pricing and availability online
• Works seamlessly with DoubleClick, Marin, Kenshoo, Adform a.o.
Contact
Would you like to know what iActivate can do for your business? Or would you like to receive more info? Please send over your request to our iActivate team!
Case - PostNL
The use of a data feed, API and smart scripting to fully automate real-time advertising on a strongly fluctuating number of vacancies, job types and regions. Read what and how we did it for PostNL.
Case - Elgiganten
Watch what our colleagues from iProspect Sweden accomplished using iActivate for their client Elgiganten and got rewarded with an IAB Sweden MIXX Awards for best campaign.
Watch the case videoTestimonials
By automating the growing number of local recruitment search campaigns of PostNL, we decreased the management hours significantly.
One of the biggest challenges of managing paid search for over 70 countries worldwide is optimizing relevancy at scale. Especially with the dynamic and expansive route network we offer as an airline. By seamless integration of our feed into iActivate together with iProspect, we have managed to create highly dynamic ads with route specific information in 25 different languages, taking utmost advantage of ETA’s new character limits. This not only increased the relevancy of our ads for our customer tremendously, but also our quality score. In turn, resulting in lower CPC’s and more room in our budget to expand our reach.
Bram Roseboom
KLM Royal Dutch Airlines | Search Marketing Manager