iActivate

iActivate is a cutting-edge proprietary campaign automation platform that easily creates entire advertising accounts based on your inventory data and allows you to advertise based on millions of product names, categories, and prices while staying aligned with your daily inventory levels. 

iActivate was created in 2009 at iProspect Netherlands and is still evolving and used by international advertisers for automated campaign management on Google Ads, Microsoft Advertising and other marketplaces, strongly increasing the performance of campaigns. 

In April 2019 iProspect, part of the Dentsu Aegis Network, went live with an automation platform for advertising campaigns on Amazon called ‘iActivate for Amazon’ and  makes it possible for advertisers to make their entire inventories visible on Amazon at scale. 

The service is operated from the Netherlands for more than 100 clients across more than 300 accounts. It ensures a full quality PPC presence across the globe for the biggest brands in the USA, the UK, the Netherlands, and the Nordics and still expanding. `

First, the iActivate team analyzes the client's inventory feed. Then, we remove all imperfections from the feed. This is done to ensure the best possible advertising campaigns quality. The feed can be in any format originating from any channel. iActivate can read them all.

Next, iActivate service translates the feed into PPC campaigns in AdWords, Microsoft Advertising and Amazon Advertising. Any changes in the client's inventory will be automatically detected by iActivate and reflected in the advertising campaigns. In the event of new products, price changes, out of stock products etc. your ads will be adjusted on the fly.

iActivate helps building large scale PPC campaigns and specializes in pulling in feeds so that real-time inventory is properly managed.

Mark van Dijk, CCO Dentsu Aegis Network: “Our customers expect us to manage their campaigns quickly, error-free and optimally, on any platform. That is why at iProspect we focus on automation. Now making ‘iActivate for Amazon’ available is a great example of this. Next to an increased ROI on campaigns, automation creates more time and space for our consultants to solve other and different challenges that we and our customers face."