Case - KLM Royal Dutch Airlines
Optimizing more than 12 million dynamic Google ads while implementing real-time price updates within 3 months. How?
iActivate
Discover a new dynamic feed management system
What is iActivate
iActivate is a cutting-edge proprietary SEA / PPC automation platform that easily creates entire advertising accounts based on your inventory data.
iActivate was created 10 years ago at iProspect, Netherlands and is still evolving. The service is operated from the Netherlands for more than 100 clients across more than 300 accounts. It ensures a full quality PPC presence across the globe for the biggest brands in the USA, the UK, the Netherlands, and the Nordics and still expanding.
It is a tool that allows you to advertise based on millions of product names, categories, and prices while staying aligned with your daily inventory levels.
How it works
First, the iActivate team analyzes the client's inventory feed. Then, we remove all imperfections from the feed. This is done to ensure the best possible advertising campaigns quality. The feed can be in any format originating from any channel. iActivate can read them all.
Next, iActivate service translates the feed into SEA/PPC campaigns in AdWords, Bing and Yahoo!. Any changes in the client's inventory will be automatically detected by iActivate and reflected in the advertising campaigns. In the event of new products, price changes, out of stock products etc. your ads will be adjusted on the fly.
iActivate helps building large scale SEA/PPC campaigns and specializes in pulling in feeds so that real-time inventory is properly managed.
Contact
Would you like to know what iActivate can do for your business? Or would you like to receive more info? Please send over your request to our iActivate team!
Case - PostNL
The use of a data feed, API and smart scripting to fully automate real-time advertising on a strongly fluctuating number of vacancies, job types and regions. Read what and how we did it for PostNL.
Case - Elgiganten
Watch what our colleagues from iProspect Sweden accomplished using iActivate for their client Elgiganten and got rewarded with an IAB Sweden MIXX Awards for best campaign.
Watch the case videoTestimonials
By automating the growing number of local recruitment search campaigns of PostNL, we decreased the management hours significantly.
One of the biggest challenges of managing paid search for over 70 countries worldwide is optimizing relevancy at scale. Especially with the dynamic and expansive route network we offer as an airline. By seamless integration of our feed into iActivate together with iProspect, we have managed to create highly dynamic ads with route specific information in 25 different languages, taking utmost advantage of ETA’s new character limits. This not only increased the relevancy of our ads for our customer tremendously, but also our quality score. In turn, resulting in lower CPC’s and more room in our budget to expand our reach.
Bram Roseboom
KLM Royal Dutch Airlines | Search Marketing Manager