iProspect Logo

iActivate

A campaign automation platform for PPC (Google Ads, Microsoft Ads & Amazon).

iActivate
iActivate is a cutting-edge proprietary campaign automation platform that easily creates entire advertising accounts based on your inventory data and allows you to advertise based on millions of product names, categories, and prices while staying aligned with your daily inventory levels. 

iActivate was created in 2009 at iProspect Netherlands and is still evolving and used by international advertisers for automated campaign management on Google Ads, Microsoft Advertising and other marketplaces, strongly increasing the performance of campaigns. 

In April 2019 iProspect, part of the Dentsu Aegis Network, went live with an automation platform for advertising campaigns on Amazon called ‘iActivate for Amazon’ and  makes it possible for advertisers to make their entire inventories visible on Amazon at scale. 
The service is operated from the Netherlands for more than 100 clients across more than 300 accounts. It ensures a full quality PPC presence across the globe for the biggest brands in the USA, the UK, the Netherlands, and the Nordics and still expanding. `

What does iActivate do?

It is a campaign automation platform for PPC (Google Ads, Microsoft Ads and Amazon).

How it works?

iActivate easily creates entire advertising accounts based on your inventory data and allows you to advertise based on millions of product names, categories, and prices while staying aligned with your daily inventory levels. 

Main benefit?

The platform enables automation of PPC campaigns and is extremely easy to achieve scale for large clients. It displays up-to-date custom ads and allows for scale across markets, countries and languages.

Optimizing more than 12 million dynamic Google ads while implementing real-time price updates within 3 months. How? 

Check the case here.

One of the biggest challenges of managing paid search for over 70 countries worldwide is optimizing relevancy at scale. Especially with the dynamic and expansive route network we offer as an airline. By seamless integration of our feed into iActivate together with iProspect, we have managed to create highly dynamic ads with route specific information in 25 different languages, taking utmost advantage of ETA’s new character limits. This not only increased the relevancy of our ads for our customer tremendously, but also our quality score. In turn, resulting in lower CPC’s and more room in our budget to expand our reach.

Bram Roseboom

KLM Royal Dutch Airlines | Search Marketing Manager

iActivate team @iProspect Nederland

From left to right:
Erdal Kiran - Head of Automation 
Olivia Kasteel - Senior Product Specialist
Jolien Boot - Senior PPC Consultant)
Kelly Miché - PPC Consultant)