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Bing Awards iProspect Global CMO and President of the Americas, Misty Locke, Lifetime Achievement Accolade

New York, 16 September: Misty Locke, Global Chief Marketing Officer and President of the Americas at iProspect, the world’s leading global business performance agency last night won the first ever Lifetime Achievement Award at Bing’s inaugural Agency Awards in New York.

Held at Gotham Hall, New York, the exclusive black tie event celebrates and rewards outstanding work in search advertising by individuals, teams and agencies that work with Bing Ads. The Lifetime Achievement Award is awarded to an individual with ‘a lasting and significant impact on the search advertising industry, who demonstrates a strong personal passion, and contributes to pioneering industry practices.’

Locke joined iProspect as CMO in 2010, going on to take up the role of Global Chief Marketing & Performance Officer in 2011. She was charged with growing the iProspect network throughout the Americas following her 2013 appointment to the newly created role, President of iProspect Americas.

Prior to this Locke was President of Range Online Media, having co-founded it in 2001 and going on to lead the business through its acquisition by the former Aegis Group plc. Under her leadership, Range Online Media was named on of Advertising Age's ‘Best Companies to Work’ in 2010, and Locke was recognised as one of Fast Company’s ‘25 Top Women Business Builders’ 2005. 

Misty Locke said, “ Search still sits at the heart of consumer behavior so I commend Bing for recognizing continued innovation in the field. On a personal note, it’s an honor to be the first person to receive this award – especially with the talent I’m inspired by daily in this industry. My thanks go out not only to the team at Bing, but also to the devoted and talented teams that I work with at iProspect, all of whom are dedicated to driving results for clients across the network, and have taken our global vision and strategic direction and ran with it.”

“We are thrilled to honor Misty Locke with the Bing Lifetime Achievement Award. Misty is a true pioneer in the search industry and embodies everything we think about in a lifetime achievement award winner,” said Rob Wilk, Vice President and Head of North America Sales, Microsoft Search Advertising. “She has an incredible entrepreneurial spirit, founding Range Online Media in 2001 in the very early days of paid search, and has helped grow iProspect into the global power player that it is today. Misty is a strong voice not only for iProspect, but also for the entire search industry. Bing is delighted to show our appreciation to Misty and acknowledge her highly accomplished skills and passion.”


Founded in 1996 as a specialist Search agency in the US, iProspect has evolved to dominate the global digital performance marketing space, driving business outcomes for clients through Paid & Natural Search, Performance Display, Affiliate Marketing, Mobile, Paid Social, Social Media Management, Content Generation, Lead Generation, Analytics and Conversion Rate Optimisation. The iProspect team stretches across 52 countries with 71 offices and over 3,000 employees and works with some of the world's leading advertisers including adidas Reebok, American Express, Burberry, Disney, General Motors, Hilton, Nokia and Shangri-La Hotels & Resorts. iProspect is wholly owned by Dentsu Aegis Network, having been acquired by Dentsu Inc. as part of Aegis Media in 2013.

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Media Contact: 

Nate Nicely
Global Communications and Brand Strategy Manager
+001 917 683-7456