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Happy 25th Birthday, Cookies!

A look at the evolution of the browser cookie

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After 25 years, the cookie is changing, but not in the way many people think. With rumors swirling of the “death of the cookie,” we look at how this critical part of the web continues to evolve with the industry.

After 25 years of using cookies, our needs for the critical web tool are changing. Though some may say the cookie is dying, the truth is that the cookie is not going anywhere, it’s just in need of a bit of a change.

 

With legislation to privacy like GDPR and CCPA, cookies can still have an impact on data and will provide key insights long into the future. Using third-party cookies to track and target advertising is absolutely critical for brands and marketers, and understanding how these work are more important now than ever before.

 

Download this whitepaper to understand the difference between first- and third-party data, which browsers allow them, what the future looks like for cookies and how brands can be prepared for the evolution of the cookie.