Prospect take home bronze at Festival of Media Global Awards
Hosted at the Rome Cavalieri in Rome, the winners for the Festival of Media Global Awards were revealed this week. The Awards celebrate excellence in multi-market media creativity, planning and execution.
This year, iProspect took home a coveted Bronze for Best Use of Media to Support E-Commerce, for Italian client Media World. The campaign focused on an innovatively increasing the footfall in-store, leveraging on an “online to offline strategy”, where the entire media strategy fostered a drive-to-store mentality.
“We are proud to get another recognition in a Global competition. This reinforces our "people based marketing" thesis that underpins all we do.” said Mariano Di Benedetto, Chief Digital Officer, Dentsu Aegis Network, Italy. “We believe in our business partner role and to realize our mission, we supported Media World to find customers-oriented solutions through our digital and data capabilities to enhance the customer experience. We do this by maximizing client's data to create personalized, contextual, localized and meaningful experiences setting the foundation for future growth.”
Giuliano Pezzano, Marketing and Communication Director, Media World said on the win, “To push towards omnichannels to guarantee a unique purchase experience for our clients has driven us to increasingly refine our media activities for ecommerce. This recognition makes us proud and acknowledge the excellent work done in recent years in partnership with our agency Dentsu Aegis Network and iProspect and Simple Agency teams.”
-ENDS-
About iProspect
iProspect is a global business performance agency – buying media and driving business performance for brands. The iProspect global team works across the network of 4,000+ employees spread over 91 offices in 55 countries.
Founded in 1996, iProspect has since become part of the Dentsu Aegis Network, and now drives business performance for some of the world’s leading advertisers including Adidas, Reebok, American Express, Burberry, General Motors, Hilton, Nokia and Shangri-La Hotels & Resorts. In terms of market, market coverage, and office count, it is the world’s largest digital media agency and 2015 turnover exceeded £1bn.
Go to www.iProspect.com or follow us on Twitter @iProspect.
PR contacts
Nate Nicely
Global Communications and Brand Strategy Manager, iProspect
DL: +001 917 683-7456
