iProspect and Isobar Partner with DIAGEO to Demonstrate The Power of Voice using Alexa

Dentsu Aegis Agencies, Isobar and iProspect have teamed up with Diageo to create a voice enabled bar experience at Cannes Lions Festival of Creativity 2017. The trio worked to launch a voice test and learn initiative to help brands to discover the potential of voice technology enhancing the human experience.

Across the week of Cannes, guests to to the Dentsu Aegis Beach House will select drinks from specially crafted cocktails menu using Alexa. Alexa will use taste and contextual triggers to promote discovery, aid recommendation, and assist with ordering.  Guests will receive their drinks at the table without interruption to  their experience.  The drinks have been created by Diageo’s award-winning mixologist, Rob Poulter.

The Diageo Gin Bar skill prototyped by iProspect and Isobar, will allow guests to experience a series of voice interactions with Alexa which will run across four days of the festival and will explore areas including: how narrative and contextual triggers influence product choice and selection, staff/machine collaboration, and where levels of AI acceptance vary across the range of scenarios.   

“With AI being top of mind in our industry, being able to gather real-time insights from human interaction, through an engaging and real-world partnership with DIAGEO s a testament to us anticipating change.” Said Ruth Stubbs, Global President, iProspect.  “Together isobar and iProspect have a shared vision of innovating the way brands are built, and this alignment allows us to deliver competitive advantage for our clients such as DIAGEO at speed.”  

Jean Lin, Global CEO, Isobar added, “The future of voice as an interface has significant potential, and we’re excited to share our voice experience at Cannes. By connecting search, discovery, brand experience and communication, CRM and operations, the voice interface enables new experiences to generate greater value for both consumers and business. Developing our understanding of the optimal intersection between people and machines is key to progressing the use of this technology for the benefit of people, and businesses and brands.”

Periklies Antoniou, New Technology & Media, Innovation Manager, Europe, DIAGEO, said: “Voice is our innate way of communicating as humans, and the experience we have built for Cannes is an exploration of how this mechanism can be applied in our industry. Learning early on about how such technologies could disrupt and drive efficiencies is important, so we are very excited to capture the thoughts of our participants.”

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