The Content Marketing Institute announced this week that iProspect Australia won a 2017 Content Marketing Award for Best Content Strategy. The Content Marketing Awards, produced by the Content Marketing Institute, is the largest and longest-running international content marketing awards program in the world. This year’s panel of all-star judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognizing all aspects of content marketing, from strategy to distribution, and from editorial to design.
iProspect won Best Content Strategy for its work with Starwood Hotels for their innovative content marketing solution ‘Momentum’. By using first-party data paired with social listening, search volume, trends analysis, and qualitative information from iProspect’s proprietary audience profiling tools, they honed in on segments of the market that represented the greatest commercial opportunities. Creating MOMENTUM.travel, a bespoke online magazine that facilitates upper-funnel engagement with aspiring travellers through unique content, iProspect was able to cut through saturated online travel content and reach new audiences through paid social activity, influencer marketing and content discovery. The strategy lead to nine million social post engagements, more than four million video plays, and a ground-breaking ROI of 5:1.
“The travel space has become so democratised in recent years, forcing brands to provide their audience greater authenticity and the need to step up their game when it comes to the online experience. Working with Starwood on this project gave us a unique opportunity to demonstrate what ‘good’ looks like when you put data at the core of a creative strategy. Whilst winning the CMA Best Content Strategy is a great endorsement of iProspect’s innovative approach, it’s also a testament to what can happen when a client is bold enough to challenge traditional thinking.” said David Spall, National Head of Content, iProspect.
“It’s been another amazing year for the Content Marketing Awards,” said Joe Pulizzi, founder, Content Marketing Institute and co-author of the upcoming book Killing Marketing. “It’s an honor to be able to recognize companies and organizations who are the true leaders and innovators when it comes to implementing a content marketing strategy that is exceeding expectations and truly helping companies or clients succeed.”
Additionally, CMI revealed the finalists for the top four Content Marketing Award prizes and iProspect Australia is a finalist for Agency of the Year. Those winners will be announced and celebrated at a live awards ceremony during Content Marketing World, September 6, 2017, in Cleveland, Ohio.
About iProspect
iProspect is a global, award-winning agency – buying media and driving business performance for the world’s largest brands including Adidas, Diageo, Kellogg’s, Burberry, General Motors, Gucci, and Microsoft. The iProspect team works across a network of 4,200 employees spread over 91 offices in 55 countries.
In 2016, iProspect won more than 200 awards including 15 Leadership recognition awards and 33 Agency of the Year titles, and was named #1 Global Digital Performance Agency by RECMA, Best Agency for Performance Marketing by iMedia, and both Best Place to Work and Most Effective Media Agency by The Drum. Global President, Ruth Stubbs, recently received top honors as the Vision winner for the first Women Leading Change Awards presented by Campaign360. iProspect is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc.
Go to www.iProspect.com or follow us on Twitter @iProspect.
PR contact: Nate Nicely
Global Communications and Brand Strategy Manager, iProspect
nate.nicely@iProspect.com
DL: +001 917 683-7456
About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Content Marketing Institute is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit www.ubm.comfor the latest news and information about UBM.
