A study from iProspect has identified four key motivational trends which influence the consumer throughout the holiday booking process.
It's all about the experience. In our latest whitepaper, we unpack the travel sector to find out what makes today's travel consumer tick.
'Unpacking Travel' discusses the challenges faced by travel brands needing to adapt to the desires of consumers who are increasingly focused on personalisation and seeking unforgettable experiences. The key trends include:
1. Comfortable spaces
2. Streamlined standards
3. Inclusive trips
4. Local connections
Whilst incomes may be squeezed, consumers expect more, they continue to be willing to pay more to have their expectations met and to get their ideal destination.
To get your copy of the report, get in touch.
