Data Analytics

Digital Analytics & AI

Data is no longer a numbers game.
It's about the value that data delivers to your brand.

How it works

  • 1

    Background

    Our focus is to be a critical partner to our clients and to provide data solutions that deliver transformative business results. These solutions are built with the customer in mind and embedded with AI decision-making capabilities. We implement these solutions through a tailored combination of our products and services. This ensures we deliver the real insights that matter. Insights that will move the needle to increase revenue and realise cost savings.

  • 2

    Integrated Marketing Analytics

    Consumers command a seamless virtual and in-person experience. In this new hybrid world, brands must rise to meet the challenge. The single thread that connects omnichannel, is data; in short, data is the new currency. It has never been easier or faster to get a view of how your omnichannel metrics are performing in real time. E-commerce. Marketplace. Retail. Your omnichannel optimised.

  • 3

    Data Management

    With the collapse of the consumer funnel, we combine our expertise in areas of data engineering, big data, data science, AI, machine learning and customer experience - we integrate your data in a way that brings you the insights needed to drive your business forward.

  • 4

    Digital Analytics vs Predictive Analytics

    Tracking and establishing digital analytics is now the norm. Merging digital and offline data can create chaos. Which is where predictive analytics comes in to play. It can help predict your next campaign opportunity and revenue gap. This adds value to your business, increases customer personalisation and fundamentally serves your customers better.