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2023 Media Trends Revisited

2023 Media Trends Revisited

Each year we look back at our previous trend report to see how our ideas panned out.  The trends report is never intended to be a concrete prediction of the future, it’s more a look at trending themes that are growing in importance. Now we want  to reflect on what we got right, what we did not, and how we can learn from it.

7 mins read

iProspect UK retains pole position in Campaign's New Business Rankings for Media Agencies

iProspect UK retains pole position in Campaign's New Business Rankings for Media Agencies

iProspect has once again emerged as the top contender in Campaign's New Business Rankings for Media Agencies this September, a testament to the agency's steadfast commitment to innovation, client partnerships, and groundbreaking media solutions.

1 mins read

iProspect Hong Kong Appointed as KFC, Pizza Hut and PHD's Media Partner to optimize E-Commerce Performances

iProspect Hong Kong Appointed as KFC, Pizza Hut and PHD's Media Partner to optimize E-Commerce Performances

iProspect Hong Kong has been appointed by KFC, Pizza Hut and PHD, the food brands under Jardine Restaurant Group. With a shared objective of strengthening their e-commerce, dine-in and takeaway businesses, Pizza Hut, PHD and KFC have entrusted iProspect Hong Kong to spearhead their communication strategies.

2 mins read

Fireside Chats with iProspect's Women in Leadership: Being a Force for Good

Fireside Chats with iProspect's Women in Leadership: Being a Force for Good

The third blog of a three-part Q&A series, we pick the brains of these four inspirational women leading iProspect. Get a raw, honest look into their career journeys so far, experiences, turning points and motivations, with a few eye-opening stats along the way. Learn how you can make a real positive difference for people.

5 mins read

Fireside Chats with iProspect's Women in Leadership: Leading by Example

Fireside Chats with iProspect's Women in Leadership: Leading by Example

The second blog of a three-part Q&A series, we pick the brains of these four inspirational women leading iProspect. Get a raw, honest look into their career journeys so far, experiences, turning points and motivations, with a few eye-opening stats along the way. Learn how you can make a real, positive difference for you and your teams today.

5 mins read

Center Parcs unifies media duties under one agency for UK and Ireland business

Center Parcs unifies media duties under one agency for UK and Ireland business

Center Parcs has appointed iProspect as its media agency for the UK and Ireland following a competitive pitch process.

2 mins read

Insights

The Next Generation | Brand and Performance

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Carlsberg Group selects iProspect, a dentsu company, as new global media agency

Carlsberg Group selects iProspect, a dentsu company, as new global media agency

Today the Carlsberg Group announced that iProspect has been appointed as its new agency, responsible for driving the company's advertising and marketing campaigns across all markets.

2 mins read

Fireside Chats with iProspect's Women in Leadership: Empowering Careers

Fireside Chats with iProspect's Women in Leadership: Empowering Careers

The first blog of a three-part Q&A series, we pick the brains of these four inspirational women leading iProspect. Get a raw, honest look into their career journeys so far, experiences, turning points and motivations, with a few eye-opening stats along the way. Learn hwo to transform your career.

7 mins read

Cannes Lions Rewind

Cannes Lions Rewind

The Power of Creative Intersections at Cannes Lions 2023

6 mins read

Saga assigns £30m consolidated media brief

Saga assigns £30m consolidated media brief

Over-50s brand Saga has consolidated its £30m media strategy, planning and buying account into Dentsu’s iProspect UK.

2 mins read

iProspect Japan Wins Bronze in LINE Biz Partner Program 2023

iProspect Japan Wins Bronze in LINE Biz Partner Program 2023

We are pleased to announce that iProspect Japan has been recognised with a Bronze Award in the category of Sales Partner in LINE Biz Partner Program 2023.

1 mins read

Proudly AAPI: Celebrating Heritage and Diversity with #iProud

Proudly AAPI: Celebrating Heritage and Diversity with #iProud

May is Asian American and Pacific Islander Heritage Month, and at iProspect, we're excited to celebrate the diverse cultures and traditions that make up the AAPI community.

7 mins read

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