cleartrip cover


Travelers want their online search for flight details to be fast and easy.

The Challenge

Cleartrip screenshot

Our team recognized that users tend to search for destination-to-destination flights for example, ‘Mumbai to Delhi flights,’ without indicating date ranges.  The Cleartrip homepage, although brilliantly designed, needed additional configuration to show the user the best price for their query within one click of the ad unit, instead of prompting the user to fill in the date range in a second query.  Having to enter search details twice was a conversion hurdle that led to substantial drops. 


The Results

  • 18%

    Increase on Quality Score

  • 20%

    Increase on Conversion Rates

  •  15%

    Dicrease on cost Per Segment

We knew we were onto something huge, given the encouraging response that ensued following our innovation.