Latin America Finds Its Voice

In Latin America, 51% of smartphone owners are using Voice to search for what they need and like on a weekly basis.

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In an era where customers hold the power over brands and demand increasing personalization to meet their individual needs, iProspect’s mission is to get to know them and anticipate what they will ask for next. It became crystal clear in 2018 that the Latin American consumer is ready and eager to use high-end technologies for commerce. Our study about the role of Voice technology in branding and commerce, the first such study in the region, proves that. iProspect is here to help brands walk this new path, develop their future customer journeys, and be the first to close the gap between what consumers want and how brands can meet their wants.

How often, when and why are people in Latin America using Voice? What are their expectations, and will technology be able to meet them? Does commerce play a role in this new space? How can brands make the most of the rise of Voice technology and digital assistants today?

At iProspect, we drive business results for many top global brands. Our recent survey of consumers in Argentina, Brazil, Chile, Colombia and Mexico is a first of its kind in-depth look into their reasons, expectations, wants and attitudes towards Voice. 





 




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