The amount of data that is generated and collected has grown exponentially over the past few decades.
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In an era where customers hold the power over brands and demand increasing personalization to meet their individual needs, iProspect’s mission is to get to know them and anticipate what they will ask for next. It became crystal clear in 2018 that the Latin American consumer is ready and eager to use high-end technologies for commerce. Our study about the role of Voice technology in branding and commerce, the first such study in the region, proves that. iProspect is here to help brands walk this new path, develop their future customer journeys, and be the first to close the gap between what consumers want and how brands can meet their wants.
As consumers now benefit from a plethora of choices, banks need to reinvent themselves to stay relevant. Technological fluency, operational efficiencies and capacity for rapid adaptation to changing regulations are obvious pillars for performance today, but in an industry where trust and customer experience are the alpha and omega, genuine understanding of consumers’ expectations is more than ever the real cornerstone of success.
The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
