Services

Site & UX Management

OVERVIEW

In today’s digital economy, user experience (UX) is critical to success. The businesses that are winning are those that continuously and systematically improve the user experience. Now more than ever, it is crucial to create a seamless consumer journey that results in increased traffic, better engagement, more sales and better cost per sale, as well as improved brand advocacy and retention metrics. Our Site and UX Management solution helps marketers deliver value through all aspects of user experience.

We design, build and test various solutions to ensure that every point of contact with the consumer is a positive one.

OUR APPROACH

Our approach is centred around tapping every touch point of the user journey to achieve the end goal and meet business objectives. Working closely with our data and insights experts, our designers strategically map out the journey to deliver a seamless process for the end user. We examine how users interact with the products and systems that we build, then optimise the user-experience based on feedback.

OUR EXPERTISE

We are experts at helping our clients define their site and UX strategy, as well as managing the processes involved in site and user experience design. Our capabilities span from Conversion Rate Optimisation to user and usability testing, to wireframes and rapid prototypes. We design, build and test various solutions to ensure that every point of contact with the consumer is a positive one.

HOW IT WORKS

  1. UX Audit

    Our user experience audit covers both quantitative and qualitative data benchmarking, usability studies and heuristic analysis.

  2. Test protocol design

    The CRO test protocol design phase focuses on data and behavioural analysis, wireframes, designs and working prototypes.

  3. On-site testing and optimisations

    This step includes A/B testing, multivariate testing and user experience / user interface improvements.

  4. Reporting and on-going improvement

    We ensure the user experience is continually improved through test plans, reports and monthly/quarterly opportunity analysis.