Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
Latest at iProspect
After 25 years, the cookie is changing, but not in the way many people think. With rumors swirling of the “death of the cookie,” we look at how this critical part of the web continues to evolve with the industry.
The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
Coming on the heels of a strong holiday season, Q1 2018 still managed to be a winning quarter for paid social. Overall, spend and efficiency are both up, and brands continue to see strong performance, including conversion on non-reach objectives.
