Humanity and society have only advanced because we are able to imagine a different world. Change is inherently in our DNA.
Latest at iProspect
The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
As of February 22, Google has removed the right-hand side ads from desktop and tablet search results. Google considers the change to be purely visual with minimum impact on advertisers, but we expect there to be significant implications for advertisers.
Coming on the heels of a strong holiday season, Q1 2018 still managed to be a winning quarter for paid social. Overall, spend and efficiency are both up, and brands continue to see strong performance, including conversion on non-reach objectives.
Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.
Marketers have spent the last two decades optimizing for text-based search and social, but Pinterest offers a new type of visual search. In partnership with Pinterest, discover why The Camera is the New Keyboard.
