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Insights

Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

Insights

The Future of Retail

Insights

Google Paid Search Update

As of February 22, Google has removed the right-hand side ads from desktop and tablet search results. Google considers the change to be purely visual with minimum impact on advertisers, but we expect there to be significant implications for advertisers.

Insights

Paid Social Trends 2017 Q2

Insights

Paid Social Trends 2018 Q1

Coming on the heels of a strong holiday season, Q1 2018 still managed to be a winning quarter for paid social. Overall, spend and efficiency are both up, and brands continue to see strong performance, including conversion on non-reach objectives.

Insights

One-Click Social Commerce

Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.

Insights

The Camera is the New Keyboard

Marketers have spent the last two decades optimizing for text-based search and social, but Pinterest offers a new type of visual search. In partnership with Pinterest, discover why The Camera is the New Keyboard.

Insights

Future Focus 2019: Searching for Trust

Insights

Future Focus 2017