Google SERP update


Google Paid Search Update

Google is removing the right-hand side ads.

As of February 22, Google has removed the right-hand side ads from desktop and tablet search results. By removing ads on the right-hand side, but adding another on top (increasing from three to four), they have changed the experience for brands and consumers globally.

Google considers the change to be purely visual with minimum impact on advertisers, but we expect there to be significant implications for advertisers. 

Download the iProspect official point of view for addition information.

Download "Google Paid Search Update"