As we enter 2016, we continue to experience the proliferation of connectivity as more aspects of our lives become digitally, and particularly mobile enabled. This in turn is forcing the point of engagement and transaction to migrate ever closer together. In this environment, one thing is for sure, the consumer is firmly in control. Today’s consumers are more informed, more influential and more connected than ever before.
This ever-changing and increasingly complex world is forcing brands to adopt a new set of rules - a set of rules that put the consumer right at the heart of marketing strategies. Download iProspect's 2016 Future Focus today to ensure you and your brand are staying one step ahead.