As of February 22, Google has removed the right-hand side ads from desktop and tablet search results. Google considers the change to be purely visual with minimum impact on advertisers, but we expect there to be significant implications for advertisers.
As we enter 2016 in an increasingly complex digital landscape – one thing is for sure, the consumer is firmly in control. Download iProspect's 2016 Future Focus today to ensure you and your brand are staying one step ahead.
Twitter and Facebook’s latest integration of the “Buy Now” button signals an evolution in the mobile payment space. Plus marketers can now execute direct-response social campaigns without ever taking the user out of the platform.