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#Industrial news

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Virtual Reality or Cost per Experience

How digital media forever changed the advertising landscape, virtual reality will forever change not only advertising but how brands interact with consumers in general, how we purchase products and services, how we experience branded and user-generated content.

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The New Era of Live Video

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Facebook - Google war benefits everyone

Competition for digital advertising dollars is heating up and two biggest players - Facebook and Google - are taking a lion share of it. According to eMarketer global digital advertising spend in 2015 will be worth $170,50 billion, so even 1% increase in market share will lead to $1,7 billion in additional revenue.

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Dawn of The Conversational Ecommerce

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One rule to survive industry changes

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Format vs. Content or Format = Content?

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Facebook vs. YouTube or Who will win the video war?

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Facebook autoplay. Best practices from leading brands.