The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.
The battle for consumer attention is driven by the proliferation of devices and platforms. Whilst behaviours such as using mobile devices when watching TV are well established, using this opportunity to truly drive business performance is at its infancy. Download this paper today to uncover how brands should consistently tap into this opportunity by focusing on the halo effect of TV and Search and developing clear recommendations across categories with empirical evidence.
