Shenda has more than 12 years’ experience in digital media and a further 10 in traditional advertising.  Her experience includes work in agencies such as Saatchi & Saatchi in the Czech Republic and Media Planning Group in London. Prior to joining the iProspect Global team as Strategy Director, Shenda ran the iProspect office in Ireland and managed digital across the Dentsu Aegis Group in Dublin.  Before joining the Dentsu Aegis Group, she led a full service digital agency in Ireland for 10 years.