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In Brands We Trust: iProspect x Microsoft

The amount of data that is generated and collected has grown exponentially over the past few decades.

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Future Focus 2020 - The Next Ten Years

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Fighting for Attention in a Multi-Screen World

The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

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Future Focus 2019: Searching for Trust

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From Novelty To Necessity

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Future Focus 2018: The New Machine Rules

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Paid Search Trends 2017 Q2

This quarter saw highest ever CPC costs, declining CTR, continued growth for mobile, and big gains for Google Shopping ads (PLAs).

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Digital Assistants: Reordering Consumer Lives & Redefining Digital Marketing

In partnership with Bing, this analysis explores the factors that have given rise to digital assistants and voice-based conversational commerce.

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Future Focus 2017