The Ultimate Conversion Optimization Process

What is conversion optimization? How should I do it? What should I test?

Here at iProspect, we decided to put together this handy infographic to explain the different steps to create the most effective experience for new and recurring customers on your website. You will be able to find:

• The 4 steps of the conversion optimization process;
• What are the data sources that you can use to identify low performance areas of your website;
• What are the best methodologies to verify your test hypotheses;
• What does the most successful online retailers test.