In an increasingly competitive online marketplace, content marketing is becoming more important than ever, allowing brands to deliver value and build relationship with their audiences. Native advertising gives brands a powerful tool that enables them to scale and refine their reach and meet consumers in the digital spaces. Advertorials and sponsored content have been around for the longest time: native advertising simply adapts those proven tactics for the digital age. The native ad is a piece of sponsored content that feels like an organic part of the consumer’s experience.
This Point-of-View presents the benefits, relevance, potential results and main concerns to consider while contemplating such a strategy.