Insights
#WhitePaper

Affluent Influencers: a target with great buying power

Download now

Uncover the characteristics of those who influence purchasing decisions and hold unparallel buying power.

This study presents the main conclusions of our research on the best way to reach the most important consumers of a client. These consumers are the affluent influencers: they have an important budget to buy new products and services, and are also often consulted by others during their decision process. It is therefore very important to attract, convince and gain their confidence. 

This is more easily done when we know more about their values and attitudes, activities and interests, media preferences and influence circle.

Download "Affluent Influencers: a target with great buying power"

The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

Download your copy today