iProspect has been named global paid media partner for social networking platform LinkedIn, which is expanding its international presence.
In the role, iProspect will be responsible for the full spectrum of digital media strategy and buying across all of LinkedIn’s business units globally, partnering with the company to act as a media extension to LinkedIn’s in-house digital strategy and operation teams. The teams will support the execution of mobile, paid search, programmatic, social and video across B2B and B2C products.“This is a transformative moment for LinkedIn, and we couldn’t be more excited and honored to be a part of this journey with them,” Daniele Renda, SVP, Managing Director at iProspect US said. “Our passion for the business and unparalleled depth and expertise with complex, global enterprise brands will help accelerate the brand forward as they continue to gain more international market share. We look forward to working with this fantastic team.”
