Flags at Cannes Lions | iProspect
#Thought Leadership

iProspect @ Cannes 2022

What a thrilling and insightful experience to finally be back in Cannes in person for the International Festival of Creativity! 

This edition did not disappoint, with many transformative forces happening in the media landscape at the centre of the conversations, such as the emergence of attention as a trading currency, the paramount importance of diversity and inclusion, and the need to redefine creative effectiveness in an era of performance-driven brand building. 

If we are to derive one takeaway from what happened in Cannes this year, it is that it clearly validates our core belief that growth now happens at the intersection of culture, content, data, and technology. 

From conversations with brand leaders and partners to the work that was celebrated, everything demonstrated that businesses that innovate at these intersections grow fastest.

For more information on our 2022 Cannes Lion Recap, download our report.