Paid product listing ads now appear alongside free listings within the Google Shopping tab. This change allows merchants to show their offers on the Shopping tab without charge, although this does not affect Google Shopping Ads served via Google Search Paid product listing ads, which will continue to appear in ad slots and will operate in the same way as Shopping Ads do today. It will continue to evolve throughout the year in the Shopping tab and in this POV we look at the update in more detail, including eligibility, reporting and what the change means for brands.
