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Fighting for Attention in a Multi-Screen World

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The interconnection between TV programming and search behaviour isn’t new. In order to fully understand the link between performance and impact of multi-screen synchronisation, iProspect and Dentsu Aegis Network commissioned two separate studies.

The battle for consumer attention is driven by the proliferation of devices and platforms. Whilst behaviours such as using mobile devices when watching TV are well established, using this opportunity to truly drive business performance is at its infancy. Download this paper today to uncover how brands should consistently tap into this opportunity by focusing on the halo effect of TV and Search and developing clear recommendations across categories with empirical evidence. 

 

 

 

 

テレビと人々がアクセスするその他スクリーンとの関係性及び “マルチスクリーン(複数の画面)”に散らばる消費者の注意・興味を解き明かす

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The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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