The latest launch from Facebook highlights their continuous shift in providing the best experience for its users, introducing a new functionality gives people a place to experience the joy of shopping, even if they cannot physically get into store.
Recent eMarketer research stated that 75% of people will avoid shopping centers due to the COVID-19 pandemic, highlighting the expected further shift in focus to digital commerce.
In the Facebook Shop - Maximising The Opportunity POV provides practical advice on how to approach this new innovation and your next steps in harnessing the power of shops.
