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iProspect Japan Named Bronze for X Advertising Official Partner

iProspect Japan Named Bronze for X Advertising Official Partner

We are pleased to announce that iProspect Japan has been named as a 'Bronze Partner' in the 'X Advertising Official Partner Program'.

1 mins read

YouTube SEO Guide

YouTube SEO Guide

You have probably heard of Search Engine Optimization (SEO) before. But not many people have heard about YouTube SEO and channel and video optimization on the world's second largest search engine. The more a video is optimised, the better it will rank and the more positive its effect on the rest of the channel. In this YouTube SEO guide, you can learn a lot about how to optimise your presence on the video platform.

17 mins read

iProspect Japan Named Best Brand Partner at Meta Agency First Awards 2023

iProspect Japan Named Best Brand Partner at Meta Agency First Awards 2023

We are pleased to announce that iProspect Japan, Dentsu Digital and CCI were named the winner of the Meta Agency First Award 2023 for Best Brand Partner.

1 mins read

iProspect Japan Wins Bronze in LINE Biz Partner Program 2023

iProspect Japan Wins Bronze in LINE Biz Partner Program 2023

We are pleased to announce that iProspect Japan has been recognised with a Bronze Award in the category of Sales Partner in LINE Biz Partner Program 2023.

1 mins read

Unlocking performance techniques in broadcast media - without being creepy

Unlocking performance techniques in broadcast media - without being creepy

The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.

5 mins read

iProspect @ Cannes 2022

iProspect @ Cannes 2022

We condensed the Cannes Lions 2022 panels, discussions, and creative work into five major themes, exploring how they are changing the media landscape, and identifying the most important takeaways for brands.

1 mins read

News

dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

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How to Improve Customer Experience through DTC Channels

How to Improve Customer Experience through DTC Channels

In the midst of the COVID-19 pandemic, people had no choice but to reconsider their lifestyles and shopping habits. As they increasingly shopped online, consumers developed new expectations from brands and platforms. Today, we look at retail-as-a-service and two powerful ways for brands selling online to improve their shopping experience: assisted commerce and payment/delivery services.

4 mins read

How to Win with Data in an Omnichannel World

How to Win with Data in an Omnichannel World

As consumers, it has never been easier for us to shop on our own terms, online or in-store, when and where we feel like it. Beyond the growth perspectives that today’s shopping landscape represents for brands, it also poses two main challenges: how to connect consistently with consumers, and how to get a full picture of performance across environments.

5 mins read

Operating in the intersection of 3 Cs can help brands win

Operating in the intersection of 3 Cs can help brands win

Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report

5 mins read

Dentsu Ad Spend 2022

Dentsu Ad Spend 2022

The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.

5 mins read

5 Minutes with Danielle Gonzales

5 Minutes with Danielle Gonzales

Danielle Gonzales joined iProspect as its first ever North America CEO in October - and at a bit of a transformative moment for the business, having recently launched as a global full-service media agency.

8 mins read

iProspect boosts its global leadership with new appointments and promotions

iProspect boosts its global leadership with new appointments and promotions

Key hires include Shenda Loughnane as Global Managing Director, iProspect and Dan Friel as the new Global Client President & Head of iProspect Global.

3 mins read

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