News
iProspect Japan Named Best Brand Partner at Meta Agency First Awards 2023
Blog
We are pleased to announce that iProspect Japan, Dentsu Digital and CCI were named the winner of the Meta Agency First Award 2023 for Best Brand Partner.
1 mins read
iProspect Japan Wins Bronze in LINE Biz Partner Program 2023
Blog
We are pleased to announce that iProspect Japan has been recognised with a Bronze Award in the category of Sales Partner in LINE Biz Partner Program 2023.
1 mins read
Unlocking performance techniques in broadcast media - without being creepy
Blog
The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.
5 mins read
iProspect @ Cannes 2022
Blog
We condensed the Cannes Lions 2022 panels, discussions, and creative work into five major themes, exploring how they are changing the media landscape, and identifying the most important takeaways for brands.
1 mins read
How to Improve Customer Experience through DTC Channels
Blog
In the midst of the COVID-19 pandemic, people had no choice but to reconsider their lifestyles and shopping habits. As they increasingly shopped online, consumers developed new expectations from brands and platforms. Today, we look at retail-as-a-service and two powerful ways for brands selling online to improve their shopping experience: assisted commerce and payment/delivery services.
4 mins read
How to Win with Data in an Omnichannel World
Blog
As consumers, it has never been easier for us to shop on our own terms, online or in-store, when and where we feel like it. Beyond the growth perspectives that today’s shopping landscape represents for brands, it also poses two main challenges: how to connect consistently with consumers, and how to get a full picture of performance across environments.
5 mins read
Operating in the intersection of 3 Cs can help brands win
Blog
Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
5 mins read
Dentsu Ad Spend 2022
Blog
The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.
5 mins read
5 Minutes with Danielle Gonzales
Blog
Danielle Gonzales joined iProspect as its first ever North America CEO in October - and at a bit of a transformative moment for the business, having recently launched as a global full-service media agency.
8 mins read
iProspect boosts its global leadership with new appointments and promotions
Blog
Key hires include Shenda Loughnane as Global Managing Director, iProspect and Dan Friel as the new Global Client President & Head of iProspect Global.
3 mins read
Fast Track to Data Maturity
Blog
In response to the unparalleled changes of the last 18 months - specifically the accelerated digital evolution caused by the pandemic, rapid expansion of consumer demand for personalisation and the dwindling data-stream once nourished by the third-party cookie – BCG & Google have collaborated once more to analyse the impact this has had on advancements in Digital Marketing Maturity.
8 mins read
Get Ready For The Cookieless World
Blog
For many years, ‘big data’ in marketing has been ripe for the taking. Tech and ad platforms approached tracking people’s personal data as an implicit and default choice. For businesses that grew in the digital space over the past years, it meant unlimited access to valuable data that enabled them to reach people who were most likely to buy their products or services. At any time. Wherever they were online.
4 mins read
