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iProspect Japan Named Best Brand Partner at Meta Agency First Awards 2023

iProspect Japan Named Best Brand Partner at Meta Agency First Awards 2023

We are pleased to announce that iProspect Japan, Dentsu Digital and CCI were named the winner of the Meta Agency First Award 2023 for Best Brand Partner.

1 mins read

iProspect Japan Wins Bronze in LINE Biz Partner Program 2023

iProspect Japan Wins Bronze in LINE Biz Partner Program 2023

We are pleased to announce that iProspect Japan has been recognised with a Bronze Award in the category of Sales Partner in LINE Biz Partner Program 2023.

1 mins read

Unlocking performance techniques in broadcast media - without being creepy

Unlocking performance techniques in broadcast media - without being creepy

The biggest media opportunities come from borrowing techniques from performance experts. Our Head of Planning, Libby Darley talks data, privacy and targeting without being creepy.

5 mins read

iProspect @ Cannes 2022

iProspect @ Cannes 2022

We condensed the Cannes Lions 2022 panels, discussions, and creative work into five major themes, exploring how they are changing the media landscape, and identifying the most important takeaways for brands.

1 mins read

How to Improve Customer Experience through DTC Channels

How to Improve Customer Experience through DTC Channels

In the midst of the COVID-19 pandemic, people had no choice but to reconsider their lifestyles and shopping habits. As they increasingly shopped online, consumers developed new expectations from brands and platforms. Today, we look at retail-as-a-service and two powerful ways for brands selling online to improve their shopping experience: assisted commerce and payment/delivery services.

4 mins read

How to Win with Data in an Omnichannel World

How to Win with Data in an Omnichannel World

As consumers, it has never been easier for us to shop on our own terms, online or in-store, when and where we feel like it. Beyond the growth perspectives that today’s shopping landscape represents for brands, it also poses two main challenges: how to connect consistently with consumers, and how to get a full picture of performance across environments.

5 mins read

News

dentsu bolsters global media offering by bringing together iProspect and Vizeum brands to form future-focused iProspect brand globally

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Operating in the intersection of 3 Cs can help brands win

Operating in the intersection of 3 Cs can help brands win

Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report

5 mins read

Dentsu Ad Spend 2022

Dentsu Ad Spend 2022

The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.

5 mins read

5 Minutes with Danielle Gonzales

5 Minutes with Danielle Gonzales

Danielle Gonzales joined iProspect as its first ever North America CEO in October - and at a bit of a transformative moment for the business, having recently launched as a global full-service media agency.

8 mins read

iProspect boosts its global leadership with new appointments and promotions

iProspect boosts its global leadership with new appointments and promotions

Key hires include Shenda Loughnane as Global Managing Director, iProspect and Dan Friel as the new Global Client President & Head of iProspect Global.

3 mins read

Fast Track to Data Maturity

In response to the unparalleled changes of the last 18 months - specifically the accelerated digital evolution caused by the pandemic, rapid expansion of consumer demand for personalisation and the dwindling data-stream once nourished by the third-party cookie – BCG & Google have collaborated once more to analyse the impact this has had on advancements in Digital Marketing Maturity.

8 mins read

Get Ready For The Cookieless World

Get Ready For The Cookieless World

For many years, ‘big data’ in marketing has been ripe for the taking. Tech and ad platforms approached tracking people’s personal data as an implicit and default choice. For businesses that grew in the digital space over the past years, it meant unlimited access to valuable data that enabled them to reach people who were most likely to buy their products or services. At any time. Wherever they were online.

4 mins read

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The Pace of Progress | dentsu 2024 Media Trends

Get ahead of your year end and forecasting conversations. In the swiftly evolving world of media, maintaining a competitive edge is paramount, and dentsu's 2024 media trends report equips you for what lies ahead. For 14 years, dentsu's annual media trends report has been the industry's most sought-after trend forecast. Download the report now to prepare yourself for the future.

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