We are pleased to announce that iProspect Japan has been recognised with a Bronze Award in the category of Sales Partner in LINE Biz Partner Program 2023.
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We condensed the Cannes Lions 2022 panels, discussions, and creative work into five major themes, exploring how they are changing the media landscape, and identifying the most important takeaways for brands.
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In the midst of the COVID-19 pandemic, people had no choice but to reconsider their lifestyles and shopping habits. As they increasingly shopped online, consumers developed new expectations from brands and platforms. Today, we look at retail-as-a-service and two powerful ways for brands selling online to improve their shopping experience: assisted commerce and payment/delivery services.
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As consumers, it has never been easier for us to shop on our own terms, online or in-store, when and where we feel like it. Beyond the growth perspectives that today’s shopping landscape represents for brands, it also poses two main challenges: how to connect consistently with consumers, and how to get a full picture of performance across environments.
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Global President, Amanda Morrissey, delivered a keynote address titled ‘Convergence of Media’ at the unveiling of the dentsu-e4m Digital Advertising 2022’ report
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The new dentsu Ad Spend Report forecasts 9.2% growth in global advertising investment in 2022, outpacing real GDP growth projections by 4.7 percentage points. Dentsu combines data from more than 50 global markets on a semiannual cadence. The current report anticipates US$745bn in global ad spend.
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Danielle Gonzales joined iProspect as its first ever North America CEO in October - and at a bit of a transformative moment for the business, having recently launched as a global full-service media agency.
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Key hires include Shenda Loughnane as Global Managing Director, iProspect and Dan Friel as the new Global Client President & Head of iProspect Global.
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In response to the unparalleled changes of the last 18 months - specifically the accelerated digital evolution caused by the pandemic, rapid expansion of consumer demand for personalisation and the dwindling data-stream once nourished by the third-party cookie – BCG & Google have collaborated once more to analyse the impact this has had on advancements in Digital Marketing Maturity.
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For many years, ‘big data’ in marketing has been ripe for the taking. Tech and ad platforms approached tracking people’s personal data as an implicit and default choice. For businesses that grew in the digital space over the past years, it meant unlimited access to valuable data that enabled them to reach people who were most likely to buy their products or services. At any time. Wherever they were online.
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Danielle Gonzales Joins iProspect as Its First North America CEO
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The Beginning of A New Era | A Guide for the New Era of Digital Marketing | The Cookieless World
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