Mariano di Benedetto

CEO iProspect Italy - Chief Digital Officer Dentsu Aegis Network Italy

Mariano been leading iProspect Italy since its inception, in November of 2010.He embarked on this digital adventure at HdPnet in 2000, to then move on to Dada Web&Mobile Company. During those years, while working alongside the Advertising Team, he handled the development of our SEO and Paid Search offerings, activating one of the first keyword campaigns in Italy.

Mariano joined Dentsu Aegis Network in April of 2005 having been charged with the task of creating a dedicated unit for search engine marketing.

A growing interest for the analysis of correlations, their relative implications and applications to strategic planning, drove me to deepen my knowledge of digital tools and platforms. The implementation of this analytical model to planning brought about new digital planning techniques resulting in enhanced performance, with the goal of demonstrating Digital’s impact on actual business results