Carl Layaud

Head of Technology

From 2001 on, Carl has been leading the Ad Operations Unit for Dentsu Aegis Network, the very first department dedicated to digital technologies. Today, as Head of Technology, he is in charge of identifying technologies, products and services that support the agency business. He works in close contact with both the Business Director and the Marketing Team to find new trends and opportunities.


The fast changes in the digital world allow you to evolve, since it becomes necessary to re-design the metholodogies you have been using so far.