Wind aims at standing out by promoting very convenient offers available in store for short periods of time. “Now or Never” is the tag line of this campaign.
Our challenge was to increment Wind’s Customers, by driving them in store to subscribe to the very convenient, all inclusive “now or never” offer, through a 3-day campaign planned exclusively online, with no off line support.
Understand Digital’s capability to bring people to physical stores.
Target: online population focus on 15-35 years old (due to aggressive price)
New Clients in 3 days
The most relevant insight was that mobile is the most efficient channel to promote drive-to-store.