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Digital Performance Specialist

The purpose of this role is to support clients reach their business goals by managing their digital performance strategy and execution.

Essential Duties and Responsibilities/Key accountabilities:

  • Responsible for the operational success of accounts to ensure deliverables are met on time and on budget
  • Plan and manage paid search (AdWords, Bing, etc), paid social (Facebook, Twitter, etc) and display performance campaigns (networks, affiliation, DEM, retargeting, etc) including but not limited to brief understanding, strategy definition, budget split on media vendors, payout negotiation, media plan creation, booking, ad creative delivery to media vendors, search and social account set up, keyword list, copy creation, daily optimisations, reporting
  • Assist with client interactions including reporting, meetings, QBRs as needed
  • Always maintains a strong focus on clients’ KPIs and is eager to find ways to meet targets
  • In charge of liaising with the client on all performance activities and trends
  • Ensures best practice and innovation in all activities
  • Builds strong relationships across Client Services and other channel teams 

Education and Work Experience Requirements:

  • 2+ years of experience in digital performance campaigns management
  • Excellent knowledge of search and social adv platforms (AdWords, Bing, Facebook, Twitter)
  • Good knowledge of display performance media vendors and technologies
  • Excellent computer proficiency (MS Office – Word, Excel and Outlook)
  • Knowledge of conversion optimization practices
  • Familiarity with Ad Serving and Analytics technologies
  • Analytical mindset and financial acumen
  • Good level of English language, both written and oral

Personal Specification/Skills:

  • Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers
  • Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
  • Effective time management and project management skills
  • Team working and collaborative attitude
  • If necessary is able to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices