We’re proud to announce that iProspect UK has secured five shortlist nominations at the Outdoor Media Awards 2026, recognising the power of performance-driven brand building through connected, culturally resonant outdoor campaigns.
The nominations span standout work for Netflix and IKEA, showcasing how data-powered media, creative innovation and cross-channel orchestration can transform attention into measurable impact.
Recognition at the Outdoor Media Awards
The Outdoor Media Awards 2026 celebrate the very best in out-of-home creativity, innovation, effectiveness and strategic planning. Judged by senior leaders from across media, marketing and advertising, the awards recognise campaigns that not only capture attention but deliver measurable business impact through breakthrough thinking and execution. Securing five shortlist nominations across planning, creative innovation and effectiveness categories is a strong recognition of iProspect’s connected performance approach - demonstrating how intelligence-led media, data-powered decisioning and cross-channel integration can accelerate growth for some of the world’s most iconic brands.
Our shortlisted campaigns
Planning Excellence – Cross-Format Award
Netflix – Wednesday Season 2 (iProspect & dentsu OOH)
For the return of Wednesday, we engineered a full-funnel outdoor strategy that embedded the campaign into the biggest cultural moments of the summer. Spanning 12 OOH formats and nine media partners, the campaign transformed festivals, transport hubs, shopping destinations and city centres into immersive touchpoints for fans, turning real-world interactions into online conversation and accelerating fandom at scale.
Planning Excellence – Cross-Channel Award & Creative – Installation & Experience Award
IKEA – Oxford Street: An Iconic Launch (iProspect / Mother / dentsu OOH)
To launch IKEA’s new Oxford Street store, we unified brand and performance through a city-wide media takeover designed to make IKEA unmissable. By combining high-impact OOH with audio, social and online video, the campaign reconnected Londoners with Oxford Street and drove measurable business impact across awareness, footfall and sales.
Creative – Tech Innovation Award
Netflix – Toxic Town (iProspect / dentsu OOH / Liveposter / Open Media / Ocean Outdoor)
For Toxic Town, we used Dynamic Content Optimisation powered by real-time air quality data to transform outdoor creative into a live environmental warning system. Depending on pollution levels in each location, billboards dynamically shifted between full creative and smoke-obscured messaging, reinforcing the campaign’s core message: “just because you can’t see it, doesn’t mean it’s not happening.”
Effectiveness – Brand Building Award
IKEA – From Outdoor to In-Store (iProspect / dentsu OOH)
This nomination recognises the measurable impact of IKEA’s connected OOH strategy, demonstrating how intelligence-led media planning and end-to-end optimisation can drive both brand growth and real-world action.
Accelerating measurable growth through outdoor
These shortlists reflect iProspect’s approach to connected performance - unifying data, technology, media and creativity to accelerate growth for modern brands.
From culturally embedded storytelling to dynamic, data-driven activation, each campaign was designed to optimise every touchpoint across the customer journey, transforming attention into measurable business outcomes.
Congratulations to our teams, partners and clients behind this work. We look forward to celebrating at the Outdoor Media Awards 2026 ceremony later this year. Find the full shortlist here - https://www.bauermediaoutdoor.co.uk/outdoor-media-awards/shortlist.
