Dentsu appointed to lead brand and performance strategy across Europe, the Middle East, Africa and India.
London, UK –– An integrated dentsu team, led by iProspect UK CEO James Bailey, has been appointed by Tapestry Inc. in EMEAI following a competitive review.
The appointment, which begins this month and covers full media planning and buying across the region for Tapestry's luxury fashion brands Coach and Kate Spade New York. The win extends dentsu's existing relationship with Tapestry, where dentsu X Global serves as the agency of choice in the APAC region.
The win comes as Tapestry transforms its marketing approach, striking a balance between accountable brand investment and sophisticated digital marketing across EMEAI markets.
"dentsu really impressed us throughout the review process," said Matteo De Bortoli Albricci, SVP and General Manager, Tapestry EMEAI "Their team showed a genuine understanding of our business and where we're heading. The strategic thinking and creative solutions they brought to the table were exactly what we were looking for. We're delighted to be working with them as we continue to grow our brands across EMEAI."
The review saw dentsu consolidate the remit of multiple incumbent agencies, including Stellar Search (PPC), Assembly Global (SEO), and JKK (Strategy, Planning and all other media), as well as competing with other major rivals, including IPG and Hearts & Science.
"We're thrilled to be working with Tapestry as they navigate this exciting period of growth," said James Bailey, CEO of iProspect, speaking on behalf of dentsu. "Our integrated approach to brand and performance, combined with our understanding of cultural trends and Gen Z audiences, puts us in a great position to help Tapestry's luxury brands connect and grow across EMEAI."
dentsu's appointment is supported by a measurement framework that builds on Tapestry's existing attribution work while adding extensive testing and experimentation capabilities. Croud, Tapestry's global incumbent for Multi-Touch-Attribution, remains in place and continues to deliver this service globally.
The appointment strengthens dentsu's position in luxury fashion and shows how the network can deliver sophisticated, data-driven solutions for global premium brands.
For media enquiries: kirstie.holsworth@dentsu.com; +44 7983 354943
About dentsu
dentsu is an integrated growth and transformation partner to the world's leading organisations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients.
About iProspect
iProspect accelerates growth that shapes the future. By blending creativity with data-driven insights, the agency crafts bold, personalised stories that resonate across all platforms, transforming fleeting moments into lasting engagement.
About dentsu X
dentsu X is a digital-first media agency built to deliver Experience Beyond. The agency redefines the boundaries of media, creativity, and technology to craft integrated experiences that captivate audiences and drive meaningful growth for clients.
About Tapestry
Tapestry, Inc. is a leading New York-based house of modern luxury lifestyle brands including Coach and Kate Spade New York. The company's commitment to authentic, accessible luxury and innovative design has established it as a global leader in luxury fashion.
Note to editors: Creative assets from Tapestry's recent "Courage to be Real" campaign are available upon request.
