How We Do It

Our Commerce solution starts with identifying consumer intent across marketplaces, retail spaces, and within brands’ own websites. This holistic framework is critical in driving business performance. Then, building on this holistic framework, we use information collected by our proprietary data and activation platforms, to understand subtle and real time nuances and guide brands to greater performance platform to platform, market to market.

How It Works

Connected Media

We manage all media that connects to sales platforms, including Google Shopping, Amazon Advertising, Criteo and many more. 

Ecosystem Intelligence

We use proprietary technology and relationships with key partners to gather valuable commercial data and unique insights on categories and competitors. 

On-platform commerce 

From Amazon to Alibaba, we optimise for visibility and sales by approaching each platform with the same forensic rigour as we do everything else. Ranking, native advertising and content optimisation are all critical parts to winning in each individual ecosystem.

On-site commerce

Working with technologies such as Salesforce, SAP, Oracle, and Magento, we create solid sales infrastructures that combine data, feeds, and product to meet the expectations of the modern user. 

What We Do

The growth of ecommerce has surfaced several challenges for brands, from cross-channel measurement and optimisation, to bridging the gap between retail and media. Having a clear and consistent strategy is key to success in this area. To adapt to the new Commerce landscape, we constantly evolve our market-leading strategies for driving online conversions.

Thanks to a unique combination of multi-market expertise, global presence, and cross-channel capabilities, we help brands use an omni-channel approach to get maximum results by orchestrating audiences across brand sites, social channels, marketplaces and retail stores. The results are immediate, consistent and scalable. Our local and global partnerships in the ecommerce space give us a unique advantage to identify what drives performance and help advertisers prioritise and optimise these growth drivers.

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