To reach out to NRIs and find business generation avenues for NRE savings account.
NRIs were engaged with
Increase in the Number of Leads
Decrease in the cost of lead compared to the GDN
We kept in mind the certain things that are inherent in every Indian regardless of national boundaries such as Bollywood, Politics and Indian brands. NRIs keep themselves updated with the happenings updated with the happenings in India by finding information online. We took this factor in consideration along with the fact that Gmail is the preferred service provider of people all over the world. Using the new tool GSP (Google Sponsored Promotions), we formulated an approach to target NRI users based on Interest, Keywords, Domain, Jobs, and Purchases.
By using international insights, we created target buckets based on search for Indian themes.
This innovation integrated with our Indian insights created a highly efficacious way to target NRIs. Our excellent use of the GSP tool was acknowledged by Google and published as a case study.